WHILARENO

The WHILARENO project, funded by LIFE CET, began in November 2023 and will run until October 2027 in partnership with Winst uit je Woning (Wujw) and Nederlandse Organisatie Voor Toegepast NAtuurwetenschappelijk Onderzoek TNO (TNO). Wujw, founded in 2015 by two entrepreneurs initially focused on solar panels and insulation. It serves three main stakeholders: renovators, community leaders (i.e. municipalities), and homeowners, particularly those in land-bond dwellings, helping them improve energy efficiency. Its strong collaboration with municipalities is key to activating citizens and achieving local climate goals and supporting vulnerable citizens. The Whilareno project aims to quickly scale the business model, expand the offer of sustainable measures and start cooperation with other community leaders.

The success of Winst uit je Woning comes from several key factors. Firstly, their strong cooperation with community leaders, which builds trust and facilitates smooth project management, is crucial. Secondly, Winst uit je Woning’s ability to handle administrative tasks for other stakeholders adds significant value and eases the burden on partners. Additionally, their flexibility in adapting the customer journey to meet specific needs allows them to operate effectively in a competitive market. Lastly, their focus on controlling the entire customer journey ensures a consistent and high-quality experience for all parties involved.

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